Customer Support, the AI employee for every customer conversation
Answers your customers wherever they reach you, at any hour, from your own number and inbox.
More customers, same team
- Week 1every question tracked, nothing slips
- Week 2drafts waiting before anyone opens the chat
- Week 3the first topic answers alone
- Month 2most repeat questions handled
customer groups you can look afterYYou
the same you, more than three times the groups
Your hours go to key accounts and the team, not the 60th order-status question.
Questions after 6 pm and on Sundays get answered, not stacked up for Monday.
Every question in every group is tracked until someone answers it.
The whole support job
01every channel
Every question caught, wherever it was asked
Each one lands in a single queue and stays open until someone replies.
- WhatsApp groups
- 1:1 chats
- Gmail and Outlook
- Hinglish included
- Balaji Retail · orders1 question open
- Kiran StoresSeptember invoice copy
- Anil · 1:1Thanks, received
- Vera TradersDelivery date for #2210
Re: September invoice[email protected]
Hi, please share the September invoice copy. Our auditor needs it today. question · in the queue
Email too
02drafts with sources
Replies drafted from what your team already knows
Each draft shows where its answer came from, and nothing is guessed when there is no source.
- Past chats
- SOPs and price lists
- PDFs and sheets
- Google Drive
First responseDraft readyAll openKiranP2Do you deliver to Guwahati?sentArjunP3Can I get size M instead?draft readyNehaP3Is COD available in Indore?draft readySent. Delivery dates: 9 of 10 approved.Approve and send
03reply times
A reply clock for every customer
Overdue questions jump to the top, so the urgent ones are answered first.
- P1, P2, P3
- Your working hours
- Amber when due soon
- Red when late
First responseDraft readyAll openAll first replies on timeBalaji RetailP1Payment debited, order stuck repliedKiran StoresP3September invoice copy 45 min leftVera TradersP2Delivery date for order #2210 8 min leftReply in one tap
04time away
Covered when someone is on leave
Their customers move to a named backup for exactly the days they are away.
- A named backup per account
- Any length of leave
- Only their customers move
PPriyaaway until MondayRRohitcovering Priya's 6 groupsYYoulead · key accountsSSanaowns 5 customer groupsNew from Balaji Retail, routed to RohitCovered
05broadcast
Reach out first, one customer at a time
Send one message to the right customers, sent one by one so your number stays safe, and pause it any time.
- COD confirmation
- NDR follow-up
- Delivery delays
- Price changes
- Balaji Retail · orders
- Kiran Stores
- Vera Traders
- Rahul · 1:1
- Mehta Steel
New broadcastCOD orders today · 48 customersPaused by youResume23 sent · 25 waiting6 confirmed2 paying online1 question, in the queuePause any time
06analytics
Know how support is doing, any day
Reply times against your targets, the busiest topics and who is carrying what, as the day goes.
- First reply time
- Targets met by priority
- Queries by topic
- Load by person
OverviewReply timesTopicsTopics
Takes on more as trust builds
Every topic starts as a draft you approve.
- Earns autonomy, topic by topicA topic answers alone after ten approved replies in a row and your sign-off.
- Learns from youCorrect them once in chat, the way you would tell a new colleague.
- Decisions stay with youRefunds, pricing and complaints always come to you, with a reply drafted.
- Order statussigned off in week 2answers alone
- Delivery dates10 of 10 approved in a row
10 delivery date replies approved in a row.Let Customer Support answer these alone?
Not yetSign off - Returns and exchanges6 of 10 approved in a row
- Refunds and replacementsanything that moves moneyalways yours
- Pricing and discountscommercial termsalways yours
- Complaintsupset customersalways yours
Customer Support, a WhatsApp chatbot, or another hire
Customer Support takes on the work you would hire a Customer Support Executive for.
| Customer Support | A WhatsApp chatbot | A support executive | |
|---|---|---|---|
| Understands free text and Hinglish | Yes | Menus and keywords | Yes |
| Answers from your SOPs and past chats | Yes, with the sources shown | Flows you build and update | After weeks of training |
| Works from your own number | Yes, no Business API | Needs the Business API | Yes |
| Hours | 24/7, every day | 24/7, every day | 9 to 6, five days |
| Refunds and complaints | Brought to a person with a draft | A menu option to reach a person | Handled, often without a record |
| Learns from a correction | Once, for good | Edit the flow by hand | Usually |
| What it costs | An annual salary, set by the volume of work | Monthly fee plus per-message charges | ₹26,000–38,000 a month (job posts, Oct 2026) |
Put Customer Support on your WhatsApp
Start with your own WhatsApp number.Customer Support is live on it in a morning.
What people ask about Customer Support
What is Customer Support from worcflow?
Customer Support is an AI employee who answers your customers on WhatsApp and email, from your own number and inbox, at any hour.They handle order status, delivery dates and the questions your team answers every day, with each customer's history in view.Refunds, pricing and complaints stay with your team, with a reply drafted and the history attached.
How can I do WhatsApp automation?
There are three common ways.The WhatsApp Business app has quick replies, greeting messages and away messages.Chatbot tools on the WhatsApp Business API answer from fixed menus and flows.An AI employee like Customer Support reads each question, answers from your own knowledge, and brings anything unusual to a person.
Is WhatsApp automation free?
Quick replies and away messages in the WhatsApp Business app are free.The WhatsApp Business API charges for messages your business starts, through Meta or a provider, and chatbot tools on top usually add a monthly fee.worcflow links your own number, so you don't need the API.Customer Support is paid an annual salary, set by the volume of work, and we set the number with you.
What can AI do for customer service?
AI can answer repeat questions, look up order and delivery status, draft replies for your team, and track every question until it's answered.Refunds, complaints and anything that needs judgment should stay with a person.Customer Support brings those to your team, with the history attached.
Do I need the WhatsApp Business API?
No.Link your own number, add it to your customer groups, and Customer Support reads along.You can also start by pasting chat exports.
Does Customer Support work in WhatsApp groups?
Yes.Most B2B support happens in customer groups, so Customer Support reads every group you add, as well as 1:1 chats.Each question is tracked on its own, even when five people talk at once.
Can Customer Support read Hinglish?
Yes.Questions like "payment fail hua but amount debit ho gaya" are caught and answered like any other.
What if Customer Support doesn't know the answer?
No source, no draft.The question stays open for a person instead of getting a guess.Once someone answers it, Customer Support can use that answer next time.
What if my team answers from their own phone?
The question still counts as answered for the customer.Replies sent through worcflow also teach that topic, so most teams answer there.
Who handles refunds and complaints?
Your team.Refunds, pricing and complaints always come to the person who owns them, with the history attached and a reply drafted.They never answer alone.
What happens when someone on my team is on leave?
Mark them as away.Their customers route to their backup the moment a question lands.
Will my customers know they're talking to an AI?
Messages go out in your voice, from your number, with the whole relationship in view.No templates, and no "this is an automated reply".Anything sensitive comes to you first.
Meet the rest of the team
Chief of Staffthe work nobody on your team owns
Analystyour numbers, from Tally
Accountantin buildyour books, ready for TallyNew to the idea? What is an AI employee?
Tell us where to reach you.
Leave your email or WhatsApp number, and we'll get in touch to find a time that suits you.